Anthony J. DeLizza

Owns and manages First Light that provides direct and affiliate consulting to a variety of medical device companies, and serves as VP Marketing/BD and acting CEO at several start-ups. Previously held leadership positions in marketing, general management, BD, and development at market leading companies J&J/LifeScan and Syntex/Syva. Founded and brought to commercialization iCare Health Monitoring – a consumer focused, technology based chronic disease monitoring company. Held key management team role at SMBG start-up, Pelikan, helping to raise $170 M financing.

Tony has brought to market and launched successful branded products to the industry, notably Syva EMIT toxicology assays to POC and laboratories, LifeScan SureStepPro bedside glucose testing to US hospitals (35% hospital share), LifeScan’s home anticoagulation test Harmony, iCare’s Health Buddy disease management systems to retail drug (Kerr Drug and CVS), and the Pelikan Sun Lancing Device to Australia and Germany. Currently launching various diverse devices across categories for clients. Tony has a BA from New York University and an MS in Medicinal Chemistry from Northeastern University, plus Stanford graduate courses and J&J training in business.