Joanne has a background in biotechnology and has held leadership roles in marketing at Thermo Fisher Scientific, Affymetrix, and Agendia. Due to her research on Artificial Intelligence and Machine Learning she received a first-class honors in her Masters of Digital Marketing. She is a board member of SAMPS, a not-for-profit organization, focused on developing the skills of commercial professionals in life science. She is the founder of Kinetogram Marketing, a subscription-based digital marketing agency, designed to address the needs of start-up companies and those without an inhouse marketing department. Her goal is to make good marketing affordable.
She is renowned for her fearless spirit and innate market sense having turned around multiple product portfolios through innovative campaigns, earning her the reputation of having the “Midas touch”. Joanne is experienced with developing progressive, integrated digital marketing strategies and implementing tactical campaigns in areas of molecular and cellular diagnostics.